FOS and Facebook Partner to Provide Essential Elements of Athlete Marketing: NIL Certification, a free online social media-focused learning resource for varsity athletes, athletic departments and athletic professionals

NEW YORK–(COMMERCIAL THREAD) – FOS and Facebook have teamed up to launch Athlete Marketing Essentials: NIL Certification, a free six-part online learning program. The course aims to equip varsity athletes, varsity athletic departments and athletic professionals with Facebook and Instagram best practices to help them maximize their presence and earning potential on every platform in the new NIL era. The second installment of the highly acclaimed Front Office Sports Essentials the series is available now on the OFS website.

The interactive course features experts from Facebook and Instagram breaking down the vast array of tools and services available on their platforms to help athletes grow their audiences, distribute content, and generate meaningful revenue. Topics covered include athlete safety on social media, the building blocks of personal branding, content creation, sponsorships, trading and monetization. All registrants who complete the program will receive a verified digital certification badge.

“The historic NIL decision is long overdue and we are delighted to partner with Facebook on this important installment of Front Office Sports Essentials focusing on athlete marketing, ”said Adam White, CEO of FOS. “Facebook and Instagram are huge global social media destinations for athletes and their legions of fans, and this partnership creates the resources needed for anyone in or around the varsity sport space to maximize the freedoms allowed under advancement of the NIL. ”

“On Facebook and Instagram, athletes have access to technologies that help them build their personal brands, influence social change and generate long-term business opportunities on an unprecedented scale,” said Dev Sethi, Head of Instagram sports partnerships. “We are proud to partner with FOS to offer a program that covers each of these topics and helps prepare varsity athletes for success during their four years in school and the next 40. ”

On July 1, an unprecedented advance in the varsity sport model finally became a reality as varsity athletes were granted permission to use their Name, Image and Likeness (NIL). In this new era of NIL, the influence of college athletes will extend beyond the boundaries of the game to Facebook and Instagram feeds. Athletes are the most followed sports accounts on both platforms with data showing that more than 570 million people follow an athlete account on Facebook and more than 490 million people follow one on Instagram. Each platform offers unique opportunities to level the playing field for athletes looking to become content creators and monetize those efforts. Executives from Facebook and Instagram, including key members of the Sports Partnership team, will provide valuable advice to capitalize on this new era of college athletics.

“The beauty of our platforms is that you don’t have to be a star quarterback or playmaker to win in the NIL era – you just have to be creative and consistent,” said Nick Marquez, manager. North American team sports partnerships on Facebook. . “Through this course, we will share what a winning strategy looks like, which we hope will help college athletes at all levels and in all sports to maximize their business opportunities on our applications.”

Launched in February 2021, Front Office Sports Essentials is a series of interactive courses designed to help professionals stay on top of today’s changing sports landscape. The first edition, Sports Marketing Essentials, featured a partnership with Pepsi Sports and was carefully curated by FOS, Pepsi executives and their partner agencies at Genesco. The eight-lesson course explored Pepsi’s overall sports strategy and how they bring brands to life at high-profile events, including the Super Bowl and the NBA All-Star Game. The inauguration Front Office Sports Essentials installment, which was a finalist for a 2021 Digiday Award for Best Branded Content Program and is still available to complete, educated over 8,000 users on how brands are leveraging athletes, the growing importance of esports and games, the importance of data and how the sports industry has pivoted in a post-COVID environment.

Athlete Marketing Essentials: NIL Certification is available now for users to register and complete. Follow FOS on Facebook, Instagram, Twitter and LinkedIn to learn more about Front Office Sports Essentials and other free learning opportunities.

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Founded in 2014, FOS is the leading daily mainstream sports newsletters network with a portfolio of brands including Front Office Sports, Front Office Sports College, The Association, Sports Section and The Rundown. FOS covers sport from all angles – from front office to front row – and meets its more than 500,000 subscribers every day in their inbox. In 2021, FOS was named to Fast Company’s prestigious annual list of the world’s most innovative companies. The forward-thinking media company, which collects over 50 million social media impressions every month, has partnered with many Fortune 500 consumer brands such as Facebook, Pepsi, Anheuser-Busch, Hyperice, Bose , DraftKings and Samsung. Other annual FOS initiatives include: Best employer in sport and Rise 25, awarded to 25 emerging leaders aged 25 and under.

Charles T. McConnell