FOS and Facebook Partner to Provide Athlete Marketing Essentials: NIL Certification, a Free, Social Media-Focused Online Learning Resource for College Athletes, Athletic Departments and Sports Professionals

NEW YORK–(BUSINESS WIRE)–FOS and Facebook have teamed up to launch Athlete Marketing Essentials: NIL Certification, a six-part free e-learning program. The course aims to equip college athletes, college athletic departments, and sports professionals with Facebook and Instagram best practices to help them maximize their presence and earning potential on every platform in the new NIL era. The second installment of the highly acclaimed Sports essentials at the front office is available now on the FOS website.

The interactive course features experts from Facebook and Instagram breaking down the wide range of tools and services available on their platforms to help athletes grow audiences, distribute content and generate meaningful revenue. Topics include athlete safety on social media, the building blocks of personal branding, content creation, sponsorships, commerce and monetization. All registrants who complete the program will receive a verified digital certification badge.

“The landmark NIL decision is long overdue and we are thrilled to partner with Facebook on this important installment of Sports essentials at the front office focusing on athlete marketing,” said Adam White, CEO of FOS. “Facebook and Instagram are massive global social media destinations for athletes and their legions of fans, and this partnership creates the necessary resources for anyone in or around the college athletic space to maximize the freedoms allowed under the ‘NIL advancement.’

“On Facebook and Instagram, athletes have access to technology that helps them build their personal brands, influence social change and drive their long-term business opportunities on an unprecedented scale,” said Dev Sethi, Chief Information Officer. sports partnerships at Instagram. “We are proud to partner with FOS to provide a program that covers each of these topics and helps college athletes succeed through their four years in school and the next 40.”

On July 1, an unprecedented advancement in the college athletic model finally became a reality as college athletes were granted permission to profit from their name, image, and likeness (NIL). In this new era of NIL, the influence of college athletes will extend beyond the confines of the game to Facebook and Instagram feeds. Athletes are the most followed sports accounts on both platforms with data showing that over 570 million people follow an athlete account on Facebook and over 490 million people follow one on Instagram. Each platform offers unique opportunities to level the playing field for athletes looking to become content creators and monetize those efforts. Leaders from Facebook and Instagram, including key members of the Sport Partnership team, will provide valuable advice on capitalizing on this new era of collegiate athletics.

“The beauty of our platforms is that you don’t have to be a star quarterback or a point guard to win in the NIL era – you just have to be creative and consistent,” said Nick Marquez, manager. partnerships for Facebook team sports in North America. . “Through this course, we will share what a winning strategy looks like, which we hope will help college athletes at all levels and in all sports maximize their business opportunities on our apps.”

Launched in February 2021, Sports essentials at the front office is a series of interactive courses designed to help professionals stay on top of today’s ever-changing sports landscape. The first edition, The essentials of sports marketing, featured a partnership with Pepsi Sports and was carefully curated by FOS, Pepsi executives and their partner agencies at Genesco. The eight-lesson course explored Pepsi’s overall sports strategy and how they bring brands to life at marquee events such as the Super Bowl and the NBA All-Star Game. The inauguration Sports essentials at the front office installment, which was a finalist for a 2021 Digiday Award for Best Branded Content Program and is still available to complete, has thoroughly educated over 8,000 users on how brands exploit athletes, the growing importance of esports and games, the importance of data, and how the sports industry has pivoted in a post-COVID environment.

Athlete Marketing Essentials: NIL Certification is available now for users to register and complete. Follow FOS on Facebook, Instagram, Twitter and LinkedIn to learn more about Sports essentials at the front office and other free learning opportunities.

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Established in 2014, FOS is the leading consumer daily sports newsletter network with a portfolio of brands including Front Office Sports, Front Office Sports College, The Association, Sports Section and The Rundown. FOS covers the sport from all angles – from front office to front row – and meets its more than 500,000 subscribers daily in their inboxes. In 2021, FOS was named to Fast Company’s prestigious annual list of the world’s most innovative companies. The forward-thinking media company, which garners more than 50 million social media impressions each month, has partnered with many Fortune 500 consumer brands such as Facebook, Pepsi, Anheuser-Busch, Hyperice, Bose , DraftKings and Samsung. Other annual FOS initiatives include: Top Sports Employer and Levant 25, awarded to 25 emerging leaders aged 25 and under.

Charles T. McConnell