Athlete Marketing Platform Opendorse Hires MikeWorldWide As AOR Amid Historic NIL Changes
NEW YORK: Athlete marketing platform Opendorse has selected MikeWorldWide to lead its communications strategy.
Opendorse’s contract with the agency, formerly known as MWW, continues throughout the calendar year, said MWW chairman Bret Werner, who did not disclose the dollar value of the contract.
MWW will lead an integrated communications program and focus on a communications strategy centered on media relations and executive leadership. The goal is to make Opendorse the preferred athlete marketing platform.
The topic has been a priority over the past year as NCAA restrictions on student athletes using their name, image and likeness have been lifted. Last week the The Supreme Court ruled against the NCAAThe student-athlete pay cap, which introduced MWW to its first major collaborative effort with the company, with more than 1,500 offers sent to student-athletes on day one, according to the Opendorse co-founder and CEO, Blake Lawrence.
Opendorse works with student-athletes to educate them about their reputation and how to find partnership opportunities with brands.
“This generation of student athletes has braced for the monetization of name, image and likeness whether they know it or not,” Lawrence said. “They’ve grown up on social media building large audiences and marketing themselves through Twitter, TikTok, Snapchat, and Instagram, so now that they can turn on monetization and find ways to connect with brands and fans, c ‘is actually quite natural. “
There was no formal tendering process. Instead, the partnership came after nearly eight years of friendship between Lawrence and Werner. When the time came for Lawrence to find and retain an agency to help Opendorse prepare for the era of name, image and likeness, there was only one person he wanted. call, Lawrence said.
“Now is the time, and the ability to stand up and move quickly to harness these major announcements and these industry-changing opportunities has proven to be worth the wait,” said Lawrence.
Together with Werner, Senior Account Manager Tyler DePina will lead MWW’s four-person team on the account and work closely with Opendorse’s Communications Manager, Sam Weber.